For Lexus sedans must evolve or die
By: Fedora Atjeh | September 28, 2017
Saloon sales have been experiencing a gradual decline for years. You know that SUVs drive sales. It is the type of body of fashion and the favorite of the public at the moment. In Europe, the sixth best selling car is the Nissan Qashqai and the tenth is the Renault Captur. In the United States, the best-selling tourism (ie not counting pick-ups) in 2016 was the Nissan Rogue that dislodged the Toyota Camry. And in Lexus, they believe that the sedan must evolve or disappear.
Tokuo Fukuichi, director of Global Branding for Lexus, told Automotive News that sedans could disappear from the market within a few years if they do not adapt to the new reality. In the case of Lexus, that evolution would go through a better dynamism and a new vision of luxury.
According to Fukuichi, today's SUVs have dynamic behavior increasingly similar to that of a saloon, so sedans should offer a more rewarding ride. On the other hand, it assures that the clientele wants "vehicles with a simpler luxury", that is to say with less complications and that it is appreciated at first sight. In the case of Lexus, whether with the IS or the GS, offering a more rewarding driving is not a luxury, especially if they have to face BMW and Mercedes-Benz.
The Lexus GS, by the way, is one of the models that, according to rumors, will not be replaced by Lexus. And is that in some markets, such as the American where the Lexus ES is sold, the GS is redundant. Other rumors point to a new SUV in the Lexus range, the UX we already saw as a concept car last year. It would be positioned in the range below the NX. At the end, with the RX, there would be three SUVs present in the Lexus range and three saloons (IS, ES and LS).