Jaguar I-PACE eTROPHY The first single-branded electric SUV is on the way
By: Fedora Atjeh | September 14, 2017
Yesterday walking through the Frankfurt Motor Show I found myself at the Jaguar booth with a very special car. It was a Jaguar I-PACE decorated racing and was the protagonist of the stand of the British brand along with the other point of attention, the Jaguar E-PACE.
The surprise comes because that car was not just a design exercise to reinforce Jaguar's link to electric mobility, but it is the car that will compete in the first single-cylinder cup for electric SUVs, the Jaguar I-PACE eTROPHY .
Years ago the monomarca promotional cups were commonplace in the Spanish and half-world circles, and although today they do not go through their best health, it is true that there are still some like the Renault Clio Cup.
Jaguar has taken the approach of the single-brand cups and has taken it a step further with the creation of the Jaguar I-PACE eTROPHY, a competition that will travel by the hand of Formula E from the end of 2018.
The Jaguar I-PACE eTROPHY will be developed as a complementary race to those of electric cars, a category in which Jaguar entered before other brands such as Mercedes-Benz, Audi or Porsche, the latest to join.
With a total of 10 races to be held in the urban circuits where Formula E is disputed, the Jaguar I-PACE eTROPHY will have a maximum of 20 cars on the grid.
The competition vehicles will be based on the Jaguar I-PACE and will be developed inside the house by the Department of Special Vehicle Operations (SVO) in Warwickshire.
Undoubtedly, the start-up of this single-brand cup with an SUV and electric type vehicle based on a model that will hit the streets next year is a significant advance in the development of single-brand cups, which now take on a new dimension.
Perhaps the start-up of the Jaguar I-PACE eTROPHY is no more than the beginning and other manufacturers find in this format how to continue promoting certain models of their product lines and thus link with electric mobility.