Kia Proceed Concept advancing the future of the brand with a prototype created in Europe

By:   Fedora Atjeh Fedora Atjeh   |   September 13, 2017
Kia Proceed Concept

Designed in the European design center of Kia, just a few meters from the Frankfurt Motor Show, this Kia Proceed Concept brings forward the possible appearance of the new generation of pro_cee'd. It stands out for its striking front, its low height and its athletic figure, with absence of B-pillar, in addition to its line of ceiling and interesting details in carbon fiber.

It also features large 20-inch monotone alloy wheels, rear air vents, curious rear lights and even lighting on the side of the vehicle so that its shapes stand out in low-light conditions.

According to Kia, the voluptuous hood is inspired by that of the Kia Stinger, and the familiar 'tiger-nose' grill is also familiar. The glass roof, the Lava red body color or the cameras that replace the conventional mirrors are some of the features that most attract attention.

Kia Proceed Concept

Kia Proceed Concept

Inside, the Proceed Concept draws inspiration from the world of haute couture and tailor made creations, both in appearance - more futuristic - and in the level of materials used, and the same red Lava tone from the exterior also takes center stage. The individual seats, for example, are lined in more than 100 meters of black synthetic fiber (Elastane) worked by hand.

Both the dashboard and steering wheel look red, although below we also find gray and black tones. The instrument cluster and multimedia display change color according to the chosen driving mode: red for GT mode, green for Eco mode and white for Autonomous mode. In addition, various controls of the passenger compartment are made of aluminum and there are also details in carbon fiber view.

Finally, this prototype gives a lot of importance to the smell in the cabin, and incorporates a system called 'Memory Bank' designed by Kia that allows to aromatize the interior with three different fragrances, reminiscent of the old leather, oily smell of a garage and the gasoline, respectively.

Kia Proceed Interior

Kia Proceed Interior

What Kia does not loose is the car's propulsion system (hybrid? Electric?), So we assume that it is simply a design exercise, which seeks only to show the future of the DNA of the models of the Korean brand

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