Ferrari is serious about its idea of SUV but will decide its manufacture within two years
By: Fedora Atjeh | Oktober 10, 2017
Rumors of a Ferrari SUV have been around for a while (as we discussed here), but brand managers have always said that an SUV did not fit into the range, that it would never be done or simply did not comment on rumors. This has recently changed, as Ferrari's own Sergio Marchionne -CEO, among other management papers-has confirmed this to Bloomberg.
The former CEO of the brand, the iconic Luca di Montezemolo, is one of those who thought that an SUV in the Ferrari range would dilute the brand image. When Montezemolo was invited to resign in 2014, he joked at his last press conference saying, "Marchionne wants to make an SUV, but I convinced him not to." Ever since Montezemolo left, the idea continues.
As for what that SUV might look like, it has yet to be determined. Some think that it could be a sort of G404 Lusso superelevated. Of course it is also the most logical option since it uses an all-wheel drive.
Another possibility is to borrow platforms from the FCA group (remember, Ferrari is not part of FCA), as was done with the Maserati Levante. Jeep and Dodge have all the platforms on which to develop an SUV that Ferrari might want.
Anyway, the final decision on whether or not a Ferrari makes an SUV will take it within 30 months. Meanwhile, Ferrari is preparing to present its new product plan for the next five years. This will include new production targets, more ambitious than in the past and with hybrid models, as well as this possible SUV.